Watches, craft, history, and culture.

Brands

Every watch brand worth knowing, organized by where the watches come from. Browse by region below, or jump straight to a brand.

Switzerland gets its own directory because Switzerland is its own category: it makes the overwhelming majority of the world’s fine mechanical watches, and its industry dwarfs everyone else’s. The other countries with industries big enough to stand alone, Germany, France, Italy, Britain, America, Japan, and China, get their own pages too. Everyone else is grouped by continent, organized by country inside.

Browse by region

Swiss Brands219 brands American Brands93 brands German Brands64 brands French Brands61 brands British Brands58 brands Japanese Brands36 brands Italian Brands36 brands Chinese Brands33 brands European Brands173 brands Asian Brands105 brands Rest of the World94 brands

Brands with their own pages

These are the brands with their own pages on this site so far: the industry’s biggest sellers and the in-house movement manufactures. It will keep growing. Every other brand lives in the regional directories above.