America invented the mass-produced watch, lost the industry to quartz, and is now living through a full-blown microbrand renaissance. There is a lot here, and more every year. Brands with their own pages on this site link inward; the rest link to official websites.
- Accutron: Spaceview tuning-fork heritage.
- Apple: Apple Watch smartwatches.
- Aragon: Oversized value watches.
- Arcadia: American microbrand.
- Armitron: Value fashion watches.
- Artel Rotec: American microbrand.
- Artur Akmaev: Independent watchmaker, Florida.
- Astor+Banks: American microbrand.
- Autodromo: Automotive-inspired watches.
- Baltany: Vintage-style microbrand.
- Benrus: Revived military heritage brand.
- Bertucci: Titanium field watches.
- BOLDR: Adventure microbrand.
- Boschett: Dive-watch microbrand.
- Brew: Coffee-inspired watches.
- Bulova: Historic American brand, Citizen Group.
- California Watch Co.: Minimalist fashion watches.
- Caravelle: Value line, Citizen Group.
- Coach: Fashion watches, Movado Group.
- Colorado Watch Company: Vortic's American-made line.
- Croton: Historic value brand.
- Dan Henry: Vintage-inspired microbrand.
- David Yurman: Jewelry-house watches.
- Deep Blue: Professional dive watches.
- Detroit Watch Company: Detroit heritage watches.
- DKNY: Fashion watches, Movado Group.
- Dryden: American microbrand.
- DuFrane: Austin microbrand.
- Devon: Belt-driven haute watches.
- Égard: Luxury microbrand.
- Farr Swit: American microbrand.
- Fitbit: Fitness smartwatches (Google).
- Fleming: New Orleans watchmaker.
- Foliot: New Orleans microbrand.
- Fossil: Fashion watch giant.
- Garmin: Sports smartwatches.
- Ginault: Sub homage microbrand.
- Guess: Fashion watches, Timex Group.
- Hampden: Revived historic American brand.
- Harry Winston: Jewelry haute horlogerie (US-founded).
- Helm: Dive-watch microbrand.
- Hemel: Military-inspired microbrand.
- Jacob & Co: Ultra-luxury jeweler watches.
- Jack Mason: American classic watches.
- J.N. Shapiro: Hand-guilloché independent.
- Jorg Gray: Fashion-secret-service watches.
- Kate Spade: Fashion watches, Fossil Group.
- Keaton P. Myrick: American independent watchmaker.
- Kenneth Cole: Fashion watches, Movado Group.
- LIV: Swiss-made microbrand, Miami.
- Lorier: Vintage-inspired microbrand.
- Marc Jacobs: Fashion watches, Fossil Group.
- Maratac: CountyComm tactical watches.
- Martenero: New York microbrand.
- Massena Lab: Collaborative limited editions.
- Michael Kors: Fashion watches, Fossil Group.
- Michele: Women's fashion, Fossil Group.
- Mk II: Military homage watches.
- Monta: Swiss-made microbrand.
- MTM: Tactical watches.
- MVMT: Fashion watches, Movado Group.
- Nautica: Fashion watches, Timex Group.
- Nixon: Action-sports watches.
- Nodus: Los Angeles microbrand.
- NTH: Sub-homage microbrand.
- Oak & Oscar: Chicago microbrand.
- Paul Rich: Fashion watches.
- Praesidus: Military homage watches.
- Pulsar: Seiko Group value watches.
- Ralph Lauren: Luxury fashion watches.
- Raven: Dive-watch microbrand.
- Reactor: Sport watches.
- RGM: Pennsylvania manufacture.
- Shinola: Detroit-built watches.
- Stührling: Value fashion-automatic.
- Timex: Historic American watchmaker.
- Tockr: Automotive-inspired watches.
- Toledano & Chan: Design-led microbrand.
- Tommy Hilfiger: Fashion watches, Movado Group.
- Torgoen: Aviation watches.
- Tornek-Rayville: Revived military dive brand.
- Tory Burch: Fashion watches, Fossil Group.
- Towson Watch Company: Maryland watchmaker.
- Traska: Vintage-inspired microbrand.
- Tsao Baltimore: Maryland microbrand.
- Tsar Bomba: Avant-garde fashion watches.
- Vaer: California microbrand.
- Vero: Portland microbrand.
- Visitor Watch Co.: Indiana microbrand.
- Vortic Watch Company: Pocket-watch conversions, US-made.
- Waldan: Historic American brand.
- Weiss: US-built mechanical watches.
- Xeric: Avant-garde design watches.
